In the 1990s a small tribe settled at the foot of the majestic Magaliesberg Range. The new tribe decided to call itself Kashan Advertising because, many years before, the Matabele people had called the nearby mountain Cashan, which meant ‘in the distance’. The reasoning was that wherever the Matabele found themselves, the mountain was always visible. Like the mountain, the Kashan tribe’s operations are always open and provide direction and guidance to the broader business society.
The Kashan tribe learnt a lot from the Matabele people who had hunted with such dexterity that they never missed a target. They set their sights on assisting their surrounding communities in effectively marketing their businesses.